DATA TARGETING

We will analyse your customer data and learn who your real customers are (data profiling) and then provide a de-duped and high-quality marketing mailing list of potential customers.

In addition, we will mail to these people directly and also correctly gather prospective customer information from other additional sources such as forms, questionnaires surveys and coupons (data capture) and add this to a managed database of potential customer information (Data Warehousing)

Highly sophisticated database management systems ensure that you always mail the right person, correctly titled and correctly addressed. However, we will also clean, sort and refresh your databases, as well as find new customers for you. Databases are key in business and we understand that they need to be maintained and safe-guarded to ensure the longevity of your business.

STAGE 1

DATA CLEANSING

This is taking an initial review of your database to identify how many of your past customers are still contactable.  We screen your data against 450,000,000 records to ensure you only distribute material that will be received by the intended customers. This includes merging duplicate records, people who have moved, deceased prospects or those on a preference list. We also then validate all addresses against a central address list and update where required (PAF).

STAGE 2

DATA PROFILING

Using your cleansed database, we take a snapshot of your typical customers and identify some key demographics. This process will compare your unique customer list against the national average. This will highlight important characteristics of your customers and where to look to win new business.

STAGE 3

ADDING TO YOUR PROSPECT LISTS

Sandridge Media generate and supply approved and highly targeted marketing data lists. We obtain fresh, quality and tailor-made direct marketing mailing lists to ensure high response rates.

Lists can include numerous contact fields from name and address, to telephone and fax number or company names including job titles. We can also provide fields with demographic information such as income, household types and family demographics. For business contacts we can supply turnover, industry type and even number of employees.

CUSTOMER AND PROSPECT TARGETING

To make the biggest impact with your campaign you need to understand who your customers are and carefully target those who are likely to make a purchase.

If you are looking for new customers how better to do it than looking for more people who mirror the social and economic demographics of your best customers?

Our team of direct marketing specialists will review your active customer records and see how they compare against the national average.

We will present you with a report that details information that ranging from age profile through to household income.

Using this information and our experience we will interpret the findings to identify your market penetration and areas of potential growth.

Once a clear strategy has been confirmed and a campaign has been created we will source the appropriate prospect records needed to fulfil your campaign and growth aspirations.

CLEAN ACCURATE DATA

STAYING CONNECTED WITH YOUR CUSTOMERS & PROSPECTS

Campaigns are always best received when the content is relevant to the recipient. Let our data experts identify key trends in your customer’s buying behaviors, avoid sending multiple letters to the same individual, errors in address information and extract obsolete records.